Sports Business: College Apparel Sales Tied To Fashion, Success
By Chris Boucher, ACCSports.com
August 25, 2003 Blake Kelly is not a basketball fan from Chapel Hill. He’s a 14-year-old from Connecticut who prefers lacrosse to any other athletic endeavor. So what in the world is he doing in that Carolina blue UNC hoops T-shirt? I like the colors, said Kelly, as he was out shopping for school necessities at the Enfield Square…
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