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Louisville Signs $40M Deal With adidas

Thursday, April 17, 2014 4:32pm
  • More uniforms on the way, too. (AP-Michael Clevenger)
     More uniforms on the way, too. (AP-Michael Clevenger)
By: Mark Owens

At a press conference in Louisville today, the Cardinals and adidas announced a 5-year, $40 million shoe and apparel deal, making it the third-richest partnership of its kind in college athletics, behind only Notre Dame and Under Armor’s agreement ($9M per year) and Michigan’s deal with adidas ($8.2M per year). 

The deal will include up to 5 new football jersey choices, and dozens of overall combinations. 

"Adidas has been a loyal partner for 16 years and I am thrilled that we will continue through this significantly expanded agreement as we move into a new era in the Atlantic Coast Conference. The synergies with the sport of soccer and our new stadium, future innovative uniform designs, and the passion adidas displays towards outfitting all of our student-athletes at the highest level nationally make this a model relationship,” said Cardinals Director of Athletics Tim Jurich.

The new agreement comes on the heels of Notre Dame jumping from adidas to Under Armor (10 years, $90M), and promises to give a jumpstart to the Cardinals’ marketing effort as they move to the ACC in July. 

The third-largest shoe & apparel deal in the ACC is now between UNC and Nike, for a reported $3.4M per year, according to The Portland Business Journal